Firebolt are a fascinating case study in what happens when the ENTIRE company gets onboard with the marketing/content strategy.

From a podcast hosted by the co-founders (who're both Brothers) to an April fools Mockumentary video... they're truly living and breathing "content" as a company. 

Which is why it's no surprise, that since launching in 2019 they've grown now to over 114 people and are now on the same level-playing field as Goliaths like Snowflake. 

During my discussion with their Director of Demand Generation, Itay Waisman we discussed: 

✅How their 5-person marketing team is structured (and how they operate like a Jazz band)

✅How they come up with really creative content ideas (it's not what you expect)

✅How they rethought the "traditional product demo" 

✅How they created a viral product ad (it got 44,000 views on YouTube alone)

I hope you enjoy the conversation as much as I did recording it :)